Ram Charan's Yevadu on your phones

January 04, 2014 - 02:02 PM IST Ram Charan | Shruti Hassan 

The release of apps and video games for mobile users, which originally started with caller tunes and wallpapers, is now an integral part of film’s pre-release marketing strategy.

Encouraged with the stunning response for 1-Nenokkadine mobile app, the team of Yevadu is all set to launch a mobile app for Android users.

Yes.., according to our Film Nagar sources, the movie unit will launch the official mobile app at Rain Pub, Hyderabad on 5th January.

Yevadu starring Ram Charan, Shruti Hassan and Amy Jackson will hit theaters worldwide on 12th January 2014. The mobile app, which enables users to access the content of the film, would be available from 6th January.