There are many calculations and permutations, combinations that run before releasing a film and a common fundamental followed by many is, when a big star film is gearing up for release, one must just move aside and let it run. However, that was not the case with the makers of Loukyam who dared that challenge.
Loukyam released just days before the big Govindudu Andari Vadele released and as expected, there was a dent in its collections. But the confidence of Loukyam team didn’t go in vain. Though GAV came in with a lot of hype, it could not really give that kick to mega fans or the masses. This saw a cut in its theatres.
Even the attention of the audience shifted towards Loukyam which was far more entertaining and glamorous. As a result, the film has begun to score more than expected and collections have picked up once again. According to our trade sources, Loukyam has minted about Rs. 13.6 crores in about 12 days of its release sustaining a tough competitor like GAV - thanks to the Dussehra vacation.
In fact, Loukyam has become the biggest success in hero Gopichand’s career and added more demand for its leading lady Rakul Preet. All is well that ends well folks!
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