The moment a much talked about film is gearing up for release, the media and the masses keep digging for as much information as possible. Complimentary to that, the film’s team also reveals size-able information so that the film gets the maximum attention and pulls audience to the theaters.
So, it is natural that when a film of a particular language is on the anvil, the local media gets the first byte. However, that doesn’t seem to be the case with the magnum opus Baahubali. Most highlights related to the film are getting seen in national media only and then it is coming to the regional media.
Inside news is that the local media is not being given the feeds because they don’t want friction between local channels as there are too many. As it is, the craze for the film is very high across the nation. So the Baahubali team is giving the special updates to national and international media first and then it is getting transferred to the local media. It is indeed a good strategy.
