‘Ek Din Ka Sultan’ is a famous Hindi saying which refers to that individual who is treated like a king on a single day and from the next day, he/she is treated like a common person. Taking cue from that, the filmnagar circles have coined the phrase ‘Ek Film Ka Sultan’s and this is referring to the NRIs.
Apparently, there are many Telugu NRIs based in different countries who have a great passion for cinema. So, some of the cine circles are instigating that passion in them of producing a movie. As a result, the NRIs are getting motivated to come up with one movie.
Even if money is lost no problem, they are ready for the satisfaction that at least one movie they made in their life. From Tollywood’s end, those people are being identified and lured to the world of cinema. Of course, if luck favors then that one film can become a success and trigger a series of projects from the same NRIs and they become Bahut Din Ke Sultans.