These days, your brand value and celebrity quotient is more or less determined by the number of friends you have on Facebook, the number of followers you have on Twitter. For the film celebrities, it is also about the number of views their videos get on the YouTube website.
But some rationalists are asking if the genuine reach can be measured through such hits. A particular trailer or teaser has got so many hits has also become a publicity factor these days. Even press notes are coming calling it a huge success. But the point remains, is it a genuine reach?
This is because YouTube hits can also be generated through marketing tricks and paid likes. So, the conclusion is, it is not genuine and some can also be bloated. While this is not always the case but in majority cases, that’s how it has been working. But those that get genuine hits are definitely a huge success.
