Your first reaction when you hear gunshots is to run from that place or hide somewhere but what do you do when the same gunshots are heard at a film event. Something like this happened in not one but two film events and instead of fleeing, everybody was clapping and enjoying the whole situation.
These were the audio release events of the Telugu movie Sankarabharanam and the Kannada movie Killing Veerappan. Every song release was done with a gunshot. Since the story of Sankarabharanam revolves around kidnappers and gangsters hence this style was adopted by the organizers to give a different effect.
The same formula was used for Killing Veerappan as well. Though it may sound intentional it was pure coincidence and interestingly the audio release of both movies happened in a gap of two days. Reports are arriving that the response to the songs of both the movies has been quite good.