The best way you can grab the attention of the media is by surprising or shocking them. This works well when you are a filmmaker and keep the media folks guessing. This art is something speed director Puri Jagannadh is good at and most of the times, he is successful in taking media offguard.
He has repeated it once again with the title of his new movie featuring Nandamuri Kalyanram and former Miss India Aditi Arya. Till recently many were under the impression that the film would be titled as ‘Reporter Balakrishna’ and this also delighted the Nandamuri fans.
However, after many felt it would be that title, Puri came up with the title ‘Ism' and the poster is also released. This took the media by surprise who are usually abreast of inside information beforehand. Well, that’s what Puri is all about so get ready for more surprises.
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