Marketing the film is one of the biggest challenged faced by producers these days because of bottleneck competition and too many options in the market. This challenge increases tenfold for small budget films because the Box Office returns are guaranteed only through word of mouth but not by star value.

Now, one film named Twenty First Century Love came up with a unique strategy to get attention. The makers announced that if anyone declares that they didn’t like the film after watching it, they would be given a prize money of Rs 1 Lakh! Interestingly, this film is releasing on the same day when Rajnikanth’s Kabali is all set to release.

So hurry up! Whoever watches the film and fail to get impressed might be getting the golden chance to bag 1 lakh rupees!

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