You might have a news channel or an entertainment channel or a music channel, the fate of it is ultimately determined by the TRPs it generates. There is a tight competition between many channels and in the Telugu states, the quantity of news channels is exceedingly high.
It is being reported that in the recent past the TRPs have come down significantly for these channels. The reason for that is the constant coverage on the drugs issue versus Tollywood. Reports reveal everyone is getting bored due to the repetitive news.
Either the channels say some important information has been given but nothing concrete or substantial is being shown. As a result, not many are watching news channels. From their end, even the news channels are also reducing their focus on this topic and coming up with other news features.
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