The Sri Reddy issue has caused a major turbulence in the life of the Tollywood folks and it is a fact that she got a major lift from the TV news channels whose underlying focus was to gain maximum TRPs. In this regard, the Mahaa channel played an important role because Sri Reddy became an everyday guest with the host being ‘Mahaa’ Murthy.

Every evening they used to come up with some discussion or the other and Murthy was adding his fuel to the fire with some controversial questions. While so much of storm has been unfurled by them, things took an interesting turn yesterday. Well, the evening slot had nothing to do with Sri Reddy and many quipped as if an episode of a mega serial was not telecast.

Even the prime time slot also focused on the special status issue and Chandrababu Naidu’s Fasting. What is this sudden U-turn? Nobody knows. Meanwhile, in their online channel, during the Sri Reddy issue, 7k to 8k viewers were there. Yesterday, there were only 190. It is clear that business is based on public interest. For TV news channels TRP is key, for online channels, live viewing is key so the program matters.