There are many instances wherein we have mentioned about how the producer is the most crucial person in the film industry because he is the one who puts the money and he is the one who is the worst hit when the film flops. While that is true to a large extent, it is also true that for branded hero movies the victims are someone else.

They are the buyers. There have been many instances wherein buyers who took the rights for big hero movies at hefty prices ended up with severe losses when the films didn’t work. Of course, it is true that cinema business is all gambling but then there needs to be some consideration somewhere. The talk now is about one film.

It is ‘Tej I Love You’ featuring Supreme Hero Sai Dharam Tej. Reports are emerging that producer K S Rama Rao is already safe as he got a very juicy package for Telugu and Hindi satellite rights. Buzz is that it is to the tune of 7 crores. While that is good news indeed, the big question is, what about the buyers? Will they reach the shore safely? The film’s release will answer that.