In the last few years if there is one movie which attained the status of a cult blockbuster it is none other than ‘Arjun Reddy’ featuring the radical stud Vijay Deverakonda. The intensity, the passion and the way it explored the depths of love and commitment was beyond anything. However, there are those who love to piggyride on this for their own benefits.

Every now and then some or the other celebrity comes forward saying something negative about the film and grabs their share of attention and publicity. Point is, if ‘Arjun Reddy’ didn’t have the right kind of content, it would not have been a huge hit in Telugu, remade in Hindi with the same result and now being remade in Tamil.

Each time some issue or the other keeps popping up targeting ‘Arjun Reddy’ and though it is quite a long time since it has come and gone, it appears the film never dies out of attention. Given the fact that even Vijay is expressing his irritation over how people are trying to celebrate at his cost goes to show the impact and opportunity the film has created.

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