However his success graph in film career is been for the last year with the disastrous Dear Comrade, his clothing brand Rowdy is still in the hype and bringing its own styles into the market constantly. Vijay Deverakonda is the same genuine to his business mind also. The recent heard was that he is also going to put movie theatre AVD inMahaboobnagar, in collaboration with Asian Cinemas.

Yesterday night, Deverakonda hosted Second Rowdy Sundowner party where he announced to join hands with India's leading fashion e-commerce brand Myntra. He showed his gratitude towards his fans for the successful establishment of his venture Rowdy wear. The brand provides a wide range of streetwear style products include shirts, tees, sweatshirts, kurtas, jackets, hoodies, joggers, sneakers, caps, belts and other attire contributions. The merchandise will be available on Myntra from February 12.

In the film front, he is already to show up on the screen as World Famous Lover from the 14th of this month. He is also in sets for Fighter which is being directed by Puri Jagannadh, slates for a Pan India release.