With the closure of theatres due to the COVID-19 pandemic, many filmmakers are opting for direct OTT release.  Several films in Telugu and other Indian languages are directly getting released in popular OTT platforms like Netflix, Amazon Prime Video, SunNXT, etc. The audience are observing a notable change in director OTT releases.

In the case of the theatrical releases, there used to be a lot of hungama. Filmmakers used to spend a huge budget on movie promotions. They used to conduct pre-release events, the lead actors used to give interviews, attend TV channel shows to promote the film. Sometimes, the actors used to visit colleges to promote their films. Apart from these things, the makers used to spend heavily on digital & print media promotion, etc. Now, this situation has been completely changed. We really do not know what happened but they have completely stopped promoting the film. With these developments, the promotional budget of the film has become almost zero.

If we observe the recent movie releases on OTT platforms, the makers have not even properly advertising the release date of the film. They are just giving a Twitter update and keeping silent. Sometimes, OTT platforms release the film earlier than the scheduled date and time throwing a huge surprise to the audience.  It seems the filmmakers are confining themselves to Twitter promotions to save money.