You may have heard this many times that for a film to be successful at the box office, it must appeal to the youth audience. To an extent that could be true but if you want the film to become a blockbuster then more than the youth, it is the family audience who must be impressed with the film.
The moment a film gets family touch, crores will come at the box office irrespective of public talk. In the recent past, the film Seetamma Vaakitlo Sirimalle Chettu got mixed response and divide talk. But elements such as Mahesh Babu, the family appeal, songs struck with the family audience and the average content movie became a big hit.
Something similar has now happened with S/o Satyamurthy. Though the film got average talk, the fact that Allu Arjun is a star, Trivikram has got family following ensured collections were in full swing. When a mass movie becomes a hit there is a limit but a family movie has no such limit. This is because bulk ticket bookings keep happening and the figures touch multiple crores. That’s the power of family movies and its audience.
