There was a time when a culture was followed very religiously in the Telugu Film Industry. We are talking about the premieres and at that time, theatres were booked and it was a star studded evening. However, with word of mouth coming out quickly, all such things have stopped.

Yet, the overseas market still continues to follow it to some extent. The premiere shows are held a day before release and the talk comes out. Holding the premiere a day before release is fine but when you have it three days before release, you are taking a big risk.

The moment the talk emerges as negative, it shows a direct impact on the release at the domestic box office. The openings are getting affected in a

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