The way the internet has changed our lives and created a huge impact on the business of cinema cannot be described in words. Given its power, the film industry has also changed the way it promotes its movies. Earlier, there used to be grand audio release functions and then the songs used to come out but not anymore.

Now, songs have become the first tool of promotions and hence the lyrical videos are coming out. It is working in a very good way because some songs are setting the right expectations for movies. In recent times, one song which has become a massive sensation is ‘Samajavaragamana’ from the movie ‘Alaa Vaikunthapuramlo’.

It has touched 100 million views within two months of its release and the numbers in the view counter are still rolling. With this, the music buffs are having a discussion. They are wondering whether this number will beat the Tamil chartbuster ‘Rowdy baby…’ from ‘Maari 2’. As such ‘Rowdy Baby’ stands at 711 million views and it is 10 months since it was uploaded. Only time will reveal whether ‘Samajavaragamana’ can beat it or not.

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