Vicky Kaushal's Chhaava was benefited significantly from extensive promotion by Hindutva-aligned accounts, helping it achieve strong box office numbers. With Hari Hara Veera Mallu, starring Pawan Kalyan, a similar strategy could come into play.

Pawan Kalyan has actively aligned himself with Sanatana Dharma and cultivated strong ties with the BJP, which drives much of the Hindutva narrative on social media. Given this connection, there is a possibility that the BJP-backed digital ecosystem could rally behind the film if it aligns with their ideological interests.

Early signs of this support are already visible, with certain Hindu movement handles on Twitter amplifying the film's promotional content. If Hari Hara Veera Mallu heavily portrays themes of resistance against historical Islamic rule, it could see a substantial boost from the Hindutva-driven social media machinery.

However, this influence is largely effective in North India, whereas South Indian audiences are less swayed by such digital campaigns. In a few days, we will understand the fate of this narrative.

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