Vijay Deverakonda's Kingdom teaser was released a couple of weeks ago and it garnered 15 million views. However, it is surprisingly low compared to Nani’s HIT 3: The Third Case, which crossed 17 million views in just one day.
While budget differences are significant— Kingdom is a ₹100+ crore project under Sitara Productions, whereas HIT 3 was made on less than half that—the engagement gap has raised questions.
Kingdom boasts major assets like Jr. NTR’s voiceover, Anirudh’s background score, and Vijay Deverakonda’s intense transformation. But, the problem in the tale is that the teaser lacks visually gripping moments and it hides too much of the story.
Directed by Gautham Tinnanuri, Kingdom is a period drama set against the Sri Lankan refugee crisis and was previously rumored to be a two-part film.
On the other hand, HIT 3 is coming as the third franchise in the successful series. Nani is playing the lead now and it is going to be a violent movie.